As Digital Director for Bay Cat Charters, I created social media channels for our flagship boat Miss Diva to reach new audiences and drive a 45% increase in engagement and 18% growth in revenue.

This is an Instagram Highlight showcasing Bay Cat Charters’ excellent reviews to build trust with potential new clients.

This is an Instagram Highlight introducing the team members aboard Miss Diva, to provide human faces and personalization to the account, therefore increasing engagement.

I determined that another segment of potential customers was professionals interested in team retreats and celebrations, and so I worked with a graphic designer to create the logo, designed the header myself, and wrote the copy on our LinkedIn page.